ABOVE THE LINE
Are You Above The Line?  Seven Core Principles of DFI
3:  DAILY PERFORMANCE REFLECTS THE
CULTURE WE CREATE

Our daily performance is a direct reflection of the culture WE OURSELVES CREATE. What do you watch? What do you listen to? What do you believe? Who do you text? What do you read? Everything we do either works for you, or against you. Our message to our team is clear: Our performance is a direct reflection of the culture we create. The foundation of our culture is our core beliefs - Faith, Family, Football. Our beliefs are the heart of our team. Culture is what leads when no one is watching. 


DFI believes in relentless effort, competitive excellence, constant focus, and the mindset of a winner - uncommon commitment to each other, and to do whatever work necessary to achieve our purpose. 


Building a culture is a three step process:

  1. Believe it.

  2. Sell it.

  3. Demand it. 

 

Whatever you permit in your life, you promote. If you permit it, you promote it. So challenge all your below the line behavior. Recognize and reinforce above the line behavior. In every situation, your job is to lead, and to clear the way for your conscience to speak. Always be the first one to do the right thing. If you don't make your bed, you probably have a full trash can in your bathroom. If you have a full trashcan, you probably have dirty laundry on the floor, and dishes in the sink … and so on, and so on. It stops when you stop. The first person you must lead is yourself. If you can't be trusted as a champion at home, how can you earn trust as a champion anywhere else in your life?

 

Make relentless effort part of your DNA and you will find yourself suddenly competing for everything, and suddenly, your life rapidly improving, and suddenly, making a difference everywhere you place your feet. 

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