Are You Above The Line?  Seven Core Principles of DFI

"A rapidly changing world deals ruthlessly with people who fail to adapt. If you don't like change, you are going to like irrelevance even less. Exceptional performance is the result of an uncommon level of focus and discipline in the pursuit of greatness. We are measured by our actions, not our intentions. Remember your actions are so loud we can't hear what you're saying." 


  USC National Champion, Atlanta Falcons great

DFI believes in what's called 'Event PLUS Response EQUALS Outcome - we don't control the events in life, and we don't directly control the outcomes. But we always have control over how we choose to respond.


Simply stated, Big Events and Big Outcomes require Big Responses. How you respond is what we call the "R Factor." 

There are six 'R Factor,' or response disciplines, taught in DFI:

  1. Press Pause - gives you time to think, gets you off autopilot, avoid doing something foolish or harmful, focus on acting with purpose … 

  2. Get Your Mind Right - What you focus on, how you talk to yourself, productive vs negative mindset, Irritated Mindset or Survival Mindset (both below the line) vs. Purpose mindset (above the line) … 

  3. Step Up - Understand the situation, understand what is required of you and respond above the line …

  4. Adjust & Adapt - Consider current path of your R-Factor habits. Where are they taking you? Where do you want to go? Adjust … 

  5. Make a Difference - take complete ownership of the experience you give others and your contribution to the team's culture … 

  6. Build Skill - Elite performers build skill above their talents. Talent is a gift, greatness is a choice. Under pressure, we do not rise to the occasion. We rise or fall to the level of our training. When contact is made, it is too late to train and build skill …

We must prepare and develop our R-Factor capacity before we experience challenging situations. Under pressure, the R-Factor habits that will be available to you are the ones you have purposefully built into your life. 

Embrace productive discomfort. Discomfort marks the place where the old way meets the new way. Push through the pain. If it doesn't challenge you, it will not change you.


The way you respond creates the culture. This means you must respond with intention, purpose and skill. Leaders create culture, culture drives behavior, and behavior produces results.