Georgia Cardinals Join California Sharks in Establishing DFI Diversity

September 6, 2018

 (COVINGTON, GA) - The Georgia Cardinals of Developmental Football International (DFI) announced the appointment of the first two female coaches in DFI history, Jessica Williams and Donni Coley.  Williams will serve as the Assistant Head Coach and Coley, who has been with the Cardinals since their 2014 start, will be the Assistant Defensive Coordinator.


"Both women are well respected and know the game," stated team co-owner Leonard Holmes. "They will be ready to put in work (for the home opener on) September 8th."

The two join California Sharks' owner Kelly Hurst as women in prominent roles with their respective teams in DFI. 


"You can't have development without diversity," said DFI Chief Information Officer Sam Maggio. "We're seeing an uptick of extremely talented individuals - who happen to be women - breaking through into important roles in football, from the NFL and other leagues now to Developmental Football International."


DFI is the first American developmental football organization engineered to cultivate the annual flow of 16,000 Division I, II, and III prospects. It is the first turn-key franchise platform to develop elite athletes who are attempting to thread a needle of opportunity in their personal and professional lives. 

DFI refines and showcases player skills through trademarked processes similar to the NBA's D-league and MLB's minor-league systems. DFI franchises share scalable brands, policies and procedures, verifiable data, and deliver measurable results.

The league plays by NFL rules, with NFL-style uniforms, and oversight from former NFL executives, coaches and players.  'Above the Line' leadership development is a Chief Cornerstone of DFI, where becoming a "Game-Ready Player' also requires prospects to be a 'Life-Ready Man™.'

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