DFI Coach Casts Vision of Hope

January 24, 2018

(INDIO) - Youth are the Coachella Valley's most precious resource - and furthering education, building opportunity and creating employment is the driving force of the SoCal Coyotes non-profit organization, their head coach told Coachella Valley Rotarians recently.



 "Hoover Dam required big thinkers with unshakable belief, and the end result was a lifetime of power and opportunity," said J David Miller. "Likewise, we believe every child in the Coachella Valley corridor deserves a similar vortex of ingenuity, strength, hope and opportunity."


America's #1 Developmental Football Program™ just finished its third undefeated season - the Coyotes are riding a 27-game win streak that dates back to 2015.


Off the field, the Coyotes are tireless community champions. Their award-winning 'Above the Line' leadership initiatives, curriculum, camps, clinics and symposiums affect 30,000 Coachella Valley youth annually.


"We bear the burden of every child who deserves to be heard, deserves a career flight path, and deserves an answer to the simple question of 'how do I get there from here?'" he said.


Coach Miller used the town hall platform to share the Coyotes vision for The Shield at 1 Coyote Way - a proposed multi-purpose educational, sports, recreational, medical, business centrifuge that will generate as many as 2,400 jobs and labor income of $1.8 billion over two decades.


If those numbers are realized, local and state tax revenues will top more than $260 million, "which underwrites decades of solutions," Coach Miller said. "We believe the City of Indio will one day be a hub of human potential. We're proud to be part of the future of Coachella Valley."


Michael Tripp, Riverside County Deputy District Attorney, is president of the Coachella Valley Rotary, which hosted the Coyotes.


-SVP Ron DiGrandi (ron@thesocalcoyotes.com)




The SoCal Coyotes are the national standard of American developmental football. The Coyotes non-profit organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA's D-league and MLB's minor-league systems.


NFL executives have named the SoCal Coyotes organization America's #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, five-year operating track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.

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