DFI Brass Lead Charity Golf Classic

(INDIO) - DFI Commissioner Joel Williams and league president Lynn Cain were among the dignitaries at the recent Big Rock Coyote Classic golf tournament to support thousands of area youth in the Coachella Valley.

The Coachella Valley Foot and Ankle team shot a low score of 59 to take the tournament. Team members were Shawn Clark; Ron Shipley, head football coach and athletic director at Shadow Hills High School; Ryan Brooks; and Brett Davis, head football coach at Coachella Valley High School.

Closest-to-the-pin winners included Jeff Burke, John Marsden and former Indian Wells Mayor Richard Balocco, who took home cash prizes, dozens of TaylorMade Golf Balls and a TaylorMade Wedge.

The Big Rock Pub and the SoCal Coyotes event at the Indian Springs Golf Club also featured a silent auction and an evening of live entertainment to benefit upwards of 30,000 Coachella Valley youth through the SoCal Coyotes non-profit organization.

Indio Mayor Mike Wilson, Mayor Balocco, Riverside County deputy District Attorney Mike Tripp and U.S. Congress candidate Dan Ball were notable civil servants who participated.

No players were able to claim the free car for a hole-in-one, sponsored by I-10 Toyota.

Participants enjoyed all-day happy-hour prices from the award-winning Big Rock menu. The day ended with a world-class silent auction featuring an array of autographed guitars from rock 'n' roll legends The Rolling Stones, David Bowie, and Bon Jovi, among others.

The golf tournament was in support of the five-time champion SoCal Coyotes, America's #1 Developmental Football Program™. The Coyotes annually impact thousands of elementary, middle-school and high school youth through their 'Above the Line' leadership curriculum, camps, symposiums and clinics.

Big Rock is led by owner Ken Hanna, VP Operations Damian Jenkins and Lisa Morgan, Chief Business Development Officer. Big Rock Pub and Indian Springs Golf Course are annual title corporate partners of the Coyotes, who just delivered a third undefeated season to the Coachella Valley.

In addition to CVFA, Watkins Landmark Construction, Vantage Point Construction, SWAT Fuel, Cutting Edge Orthopedics, Alpha Media, Unique Auto Body, and Luigi's Barber Shop also supported the SoCal Coyote event.


The SoCal Coyotes are the national standard of American developmental football. The Coyotes non-profit organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA's D-league and MLB's minor-league systems.

NFL executives have named the SoCal Coyotes organization America's #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, five-year operating track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.


Step into rock 'n' roll history at breathtaking Big Rock Pub, the Coachella Valley's ultimate dining and entertainment experience. Big Rock's world-class menu and spectacular mountain views of Indian Springs Golf Club make every visit unforgettable - as rare as each of the autographed guitars from legendary bands and artists that adorn the hallowed walls.

Owner Ken Hanna, Big Rock's founder and rock historian, personally purchased and hung every single instrument, piece of art and memorabilia. Having lost his brother to cancer, Mr. Hanna donates profits of memorabilia sales to the Desert Cancer Foundation, the Coachella Valley's only non-profit that financially assists qualified patients. In addition, Big Rock supports an array of local charities, whose impact make a desert difference in the lives of thousands.

#ShadowHillsHighSchool #CoachellaValleyHighSchool #CoachellaValleyFootandAnkle #BigRockPub #TaylorMade #SoCalCoyotes #JoelWilliams #LynnCain #IndianSpringsGolfClub

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